Campaign context

The festive season is fun, but it can also get a bit hectic. For those looking for an escape from the December madness, McDonald’s has your back. Not only were McDonald’s restaurants the perfect way to avoid your mother-in-law’s cooking, we also created a digital app experience to help fans get away from the holiday stress. Introducing Getaway Island — a virtual world filled with games, music, giveaways and delicious deals. Because let's face it: December could use a bit of McDonald’s.

Concerthall

Crewtopia

Game Zone

Shop Plaza